Do Good. Online. is a newsletter for nonprofit and social impact leaders.

Every month, we highlight the people and organizations using the internet to make a meaningful, lasting difference.

Explore what it looks like to take a responsible, sustainable approach to building a distinct brand.

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From our conversation with David Heinemeier Hansson

“We built (the Basecamp) brand by creating a great product, treating customers fairly, sticking to our word, sharing our learnings from along the way, taking a critical stance on our industry...”