March 9, 2023

Webflow: Is it the Best Platform for SEO?

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Hedrick
@hedrickagency

Are you trying to figure out which no code web development platform will give your website the best chance of ranking high on search engines? It can be a tough call, with so many options out there to choose from. 

Well, in this blog post, we're going to explore whether Webflow – a popular website builder and content management system – is a top choice for SEO. We'll cover everything from how it optimizes page speed to its easy-to-use interface, and give you the lowdown on all things Webflow SEO. 

So, if you're looking to create a website that crushes it in search rankings, keep reading and find out if Webflow is the right fit for you.

What is SEO and Why it Matters

Have you ever searched for something on Google and wondered why some websites show up on the first page while others end up on page 20? That's all SEO’s doing!

SEO, or Search Engine Optimization, is the process of optimizing your website so that it appears higher in search engine results pages (SERPs) when people search for relevant keywords or phrases. 

The thing is, SEO actually matters so much more than you’d imagine it does. Think about it: when was the last time you scrolled past the first page of Google search results? We're guessing it's been a while. The higher your website ranks in search results, the more likely people are to click on it and visit your site. And more visitors means more opportunities for conversions, whether that's making a purchase, filling out a form, or just spending more time on your site. 

In fact, over 25% of all traffic for one search at a time is directed to the first SERP result. That means that if you can manage to make your page the #1 result on Google for your keyword, you get 25% of all people looking for that keyword onto your page. Mind-blowing, right? 

So, whether you're a small business owner, a marketer, or anyone else who wants to drive more traffic to their website, SEO is something you should definitely be paying attention to. 

But when it comes to SEO and no code, what’s the best way to go? 🤔

The Importance of Choosing an SEO-friendly No Code Tool

No code tools like Webflow can have both a positive and negative impact on SEO. Let's start with the positives: no code tools make it super easy to create stunning websites with responsive design, providing a great user experience and leading to increased engagement. Some no code platforms even offer built-in SEO features, such as automatic sitemap generation and metadata fields for each page, which can help with your search engine rankings.

However, no code tools can also come with limitations that could affect your website's technical SEO capabilities. For example, some platforms may not allow users to customize URL structures or access server-level settings, which can affect website speed, indexing, and crawlability. So while no code tools offer great benefits for creating websites, it's important to keep in mind their potential impact on SEO and take steps to mitigate any negative effects.

What is Webflow? Understanding the No Code Tool

Webflow is a no code web development tool for SEO

Webflow – the no code website builder and content management system that's been making waves in the design community. But what is it exactly? 

In short, Webflow is a powerful visual web design tool that allows users to create custom websites without having to write a single line of code. It offers an intuitive drag-and-drop interface, as well as a host of other features that make it easy to design, build, and launch professional-looking websites in a fraction of the time it would take with traditional development methods. 

But don't let its user-friendliness fool you – Webflow also packs a punch when it comes to SEO, with a range of built-in features that can help boost your website's visibility and performance on search engines. 

Here's how Webflow works: you start by selecting a template or designing your own layout, then you can add various elements like text, images, and forms to your site. You can also customize your site's design using the visual editor, which is a lot like using your usual design software.

The cool thing about Webflow is that it generates clean, semantic code in the background, so your site will be fully optimized for search engines. And, because it's a no code platform, you can make changes to your site in real time without ever having to rely on an expensive team of developers.

Pros and Cons of Webflow for SEO

When it comes to building a website with SEO in mind, there are a lot of options to choose from, including leading no code platforms like Webflow. While Webflow can be a powerful tool for creating visually appealing and user-friendly websites, it's important to consider the pros and cons of using the platform for SEO. Let’s take a closer look at the pros and cons of using Webflow for SEO.

The Pros of Webflow for SEO

Built-in SEO features (meta descriptions, page titles, and alt tags)

Webflow’s meta title and description SEO tools

Webflow offers an impressive range of built-in SEO features that make it easy for users to optimize their websites for search engines. These features include the ability to add meta descriptions, page titles, and alt tags to images, which are all important elements of on-page SEO. 

Meta descriptions and page titles provide information to search engines about the content of each page, while alt tags help to ensure that images are properly indexed and can appear in image search results. With Webflow's user-friendly interface and intuitive tools, adding these elements to your website is completely straightforward.

SEO ease of use

Webflow's ease of use can help you succeed in your SEO because it allows website owners to quickly and easily make updates to their site. This is absolutely essential to keeping content fresh and relevant. When content is updated regularly, search engines are more likely to crawl and index the site, which will pretty much inevitably lead to higher search engine rankings. 

Responsive design

Webflow allows users to create websites with a responsive design

When it comes to Webflow's responsive design, it does more than just make your website look great on any device. Webflow’s responsiveness can actually boost your SEO by improving the user experience on your site. 

With responsive design, your website automatically adjusts to fit the screen size of any device, from desktops to tablets and mobile phones. This means that users can easily navigate and interact with your site, leading to them spending more time on your site and being more engaged. Plus, Google actually considers responsive design as a ranking factor, so nailing it can help your website climb higher in search engine results. 

Fast load times

Webflow is known for offering lighting-fast load times for websites built on the platform. You’ll be able to benefit from a variety of features and optimizations to ensure that your website loads quickly and efficiently. 

Some of these features include image compression and code optimization, for example. In addition, Webflow's hosting service uses a content delivery network (CDN) to distribute content across multiple servers, which can further improve load times. 

Webflow's fast load times can help with SEO in several ways. First of all, faster loading times can improve the user experience, as visitors are less likely to leave a site that loads immediately. This can result in lower bounce rates and longer time on site, which are both hugely positive signals to search engines. 

Additionally, site speed is a confirmed ranking factor for Google, so a faster website can help improve search engine rankings. Faster load times can also improve the crawlability of a site, as search engine crawlers can access and index pages quicker. This can help ensure that all pages on a site are indexed and available in search results. 

Generates clean code

When you build a website using Webflow, the platform generates code that is clean and easy for search engines to read, which can help improve your SEO. This means faster load times, and better crawling and indexing. And if you want to take things to the next level, Webflow also allows users to add custom code, which can help implement more advanced SEO strategies or add special features to your site.

The Cons of Webflow for SEO

No Yoast plugin for Webflow

Webflow does not offer a Yoast plugin. That’s because Yoast is a WordPress-specific plugin. Webflow is a separate platform and content management system that does not use WordPress as its foundation. 

This could potentially be a problem if you’re used to using Yoast as an SEO tool. However, if you don’t currently use Yoast, this is not applicable. Webflow offers its own built-in SEO tools, such as the ability to add meta descriptions, page titles, and alt tags, as well as automatic sitemap generation and robots.txt editing. These features help users optimize their website for search engines without the need for a separate plugin like Yoast.

You can’t edit publish dates on Webflow

When you publish new content on your website, search engines like Google take note of the date it was first published and use that to rank it. That's because fresh and up-to-date content is often considered more valuable and relevant to users.

However, in Webflow, if you want to edit a previously published article, you can't change its published date. It stays the same as when the article was first published. 

This can be problematic for SEO, especially when using RSS feeds or updating content for SEO purposes. For instance, RSS feeds automatically distribute content and inform subscribers of new posts. If the publication date can't be changed, the RSS feed may send out old content as new, which can be confusing to users and hurt your website's credibility. 

How to Optimize Webflow for SEO

1. Perform Keyword Research

When it comes to SEO, performing keyword research is key to helping you understand what your potential customers are searching for and the exact words they use to find the information they need. This means that by doing keyword research, you can identify valuable keywords with high search volumes and low competition, so you can optimize your website's content and boost your chances of ranking higher in search engine results pages (SERPs). 

2. Add Title Tags and Meta Descriptions

Title tags and meta descriptions play a crucial part in on-page SEO because they give both search engines and users a quick summary of what a web page is about. The title tag is the big, bold headline that appears in search engine results and at the top of the browser tab when the page is open. The meta description is a short summary of the page's content that appears in the search results under the title tag. 

By crafting well-written, concise, and relevant title tags and meta descriptions, you can increase your click-through rates, attract more traffic to your website, and send a clear signal to search engines that your page is both relevant and valuable. Well-optimized title tags and meta descriptions can also improve the user experience of your website by making it easier for users to quickly understand the topic of the page.

3. Optimize Your Header Tags

Optimizing your header tags helps search engines and users understand the hierarchy and structure of your content. Header tags (H1, H2, H3, etc.) act as signposts for the content on a page, with H1 being the most important heading that represents the main topic or title of the page. 

By using header tags properly and including relevant keywords, you can help search engines better understand the content and relevance of your page, which can improve your chances of ranking higher in search engine results pages (SERPs). Additionally, well-optimized header tags can make your content more scannable and readable, which can improve the user experience and encourage users to stay on your site longer.

4. Optimize Your Images

Did you know that optimizing images for SEO is super important for your website? Not only does it improve the user experience, but it can also increase website speed and help search engines crawl and index your site more efficiently. 

By making sure your images are properly sized and compressed, you can reduce page load times and keep your visitors engaged. And don't forget about those descriptive file names, alt tags, and captions! These elements help provide context to search engines and users about the content of the image, making your website more accessible and understandable. 

5. Create High-Quality Content

Writing high-quality content is crucial for SEO because it helps you rank higher in search engine results pages and attract more visitors to your website. By creating content that is valuable, informative, and engaging, you can establish yourself as an authority in your industry or niche, which can lead to more backlinks from other websites. 

6. Build Backlinks

Backlinks are like word of mouth for your website. They help search engines like Google understand the value and relevance of your website content. Simply put, the more websites that link back to your website, the more credibility and authority you gain in the eyes of search engines. This, in turn, can positively impact your website's ranking in search results. 

However, not all backlinks are created equal. It's important to focus on building high-quality backlinks from authoritative and relevant websites, as these are the ones that can have the greatest impact on your SEO efforts. 

7. APIs for Monitoring SEO Performance

Webflow offers several APIs that can be used to keep an eye on SEO performance: 

  • Webflow CMS API
  • Webflow Ecommerce API
  • Webflow Site Search API

These APIs can be valuable tools for optimizing and monitoring SEO for Webflow sites. They can help you automate SEO tasks, such as generating sitemaps or updating metadata fields, which can save time and streamline the optimization process.

The Bottom Line: Webflow for SEO

Webflow offers a wide range of impressive features for optimizing and monitoring SEO, including built-in SEO tools, responsive design, and fast load times. The platform's clean code and customization options make it a compelling choice for those looking to improve their website's SEO performance. 

Webflow is a relatively new player in the website-building scene, having been introduced in 2013. However, it has rapidly gained popularity, especially in the past couple of years. One of the reasons why Webflow is an appealing choice for SEO is because it offers clean and search-engine-friendly code. Additionally, Webflow provides ample creative freedom for UX/UI design, allowing you to create visually appealing websites that are optimized for all screen sizes.

As a quick recap, we love Webflow’s SEO power for:

  • Its clean code
  • Its incredibly fast loading times
  • Its responsive design
  • Its built-in SEO features
  • Its SEO ease of use

Ultimately, it’s up to you to decide whether Webflow is right for you. SEO is a complex and demanding world – you might not need every single SEO option available on Webflow. It’s all a question of what your specific needs are!

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